We’re delighted to share that we’re back in the world’s design Mecca from April 8th to 11th with Not In Milan.

This year’s theme, Classics Reinvented, is a bold celebration of design heritage viewed through the lens of contemporary culture. Not In Milan transforms the traditional design week model into a dynamic, open cultural experience — where legacy meets innovation.

The big news? We’re taking over MAGMA, a stunning new space near Fondazione Prada. Inside, you’ll find a collaborative exhibition showcasing work from Levi’s, UGG x Reese Cooper, NM3, and more — each transforming timeless icons into bold, forward-thinking installations. You’ll also find a special presentation by designboom spotlighting four unique takes on the iconic table lamp.

While you’re there, you’ll also be able to explore our pop-up, featuring the Not In Milan collection with exclusive pieces from The Attico, Bar Basso, and our own in-line collection — available to shop throughout the week.

And there’s more. We’re teaming up with Milanese mainstays for an opening party featuring Slam Jam and Public Possession, an aperitivo night at Bar Basso to commemorate our new collaboration, and our very own HS Soundsystem takeover at legendary club night Plastic.

As part of the Highsnobiety family, we’d love to have you with us.

These events are exclusive and we’re giving you early access to RSVP — hit the link below to secure your spot.

Open Daily 

April 8 - 11th | 11 AM - 6 PM

Magma Eventi, Via Vezza d’Oglio, 14, Milan

We can’t wait to see you there.